After making her K-Pop debut in 2016, Kim Jisoo has established a strong name for herself in the fashion world. In order to secure the 28-year-old Korean singer as their brand ambassador, it was recently revealed that two major fashion firms, Cartier & Dior, had to participate in a contract negotiation.
Jisoo just got back from Abu Dhabi, where BLACKPINK was performing as part of their Born Pink World Tour. Fans believed the idol was relaxing in her native country, so they were shocked when she unexpectedly appeared at Cartier Beautés Du Monde in Thailand looking absolutely lovely.
Last year, Jisoo was rated as having the greatest influence at PFW events. At this year’s Dior Paris Haute Couture Show, she was once more observed sitting front row. Jisoo’s appearance and social media posts about the presentation generated $22M in EMV, the most of any celebrity at this year’s Dior Fashion Shows, according to statistics made public by Lefty.
Jisoo had the HIGHEST Earned Media Value ($22.4M EMV) and the 7% engagement rate, making her the most significant celebrity during Paris Fashion Week Spring/Summer 2023. The singer triumphed over Kylie Jenner, another major figure in worldwide fashion, to take first place. In addition, Jisoo ranked as the top influencer at PFW SS22 with an EMV of $4.78 million and PFW AW22 with an EMV of $6.59 million.
EN 
KO